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Brand Strategy · Web Design · Marketing Systems
ACE Medical Brand & Website Refresh
Client
ACE Medical
Industry
Healthcare · Durable Medical Equipment
Role
Senior Brand Designer
Brand Identity
Website Design
Outcome
+27% rental orders
At a Glance
ACE Medical is a trusted durable medical equipment provider in Hawaii. As the business grew, its digital presence no longer reflected the quality and credibility behind the brand. I led a refresh of the brand identity, website experience, and marketing touchpoints to create a stronger digital foundation for growth.
The Opportunity
ACE Medical had built strong trust within the community, but its brand and website were no longer keeping pace. The opportunity was to modernize the experience so the business felt as credible online as it did in person — while building a scalable foundation for future e-commerce growth.
Strategic Approach
Refine the brand, simplify the digital experience, and build a scalable system.
• Clarify the brand — introduce a cleaner visual identity balancing healthcare professionalism with warmth and approachability
• Simplify the experience — restructure the website to make services easier to browse and understand
• Create a scalable system — develop a design foundation that works across web, marketing, and future e-commerce needs
design in action
Translate Community Trust into a Stronger Digital Brand
The redesign focused on elevating ACE Medical’s credibility while keeping the brand approachable and human. The updated visual system introduced a refined logo, calming color palette, and clearer digital layouts that made products, services, and resources easier to navigate for patients and caregivers. The result was a cohesive brand and website experience that better reflected the trust ACE Medical had already built within the community.
Impact
+27% rental orders
Within the first three months of launch, ACE Medical saw a 27% increase in rental orders, alongside stronger inquiry volume and repeat engagement — signaling increased trust in the refreshed brand and digital experience.